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Joey: Hey, I'm here with Tyler Clifford from Clifford Realty. Thanks for coming in, Buddy.

Tyler: Thanks, Joey.

Joey: Yeah, don't damage the shoulder.

Tyler: Oh, damn.

Joey: I went a little hardcore. I've been doing a lot of cage fighting lately.

Tyler: Yeah. Yeah, yeah.

Joey: I really got into that. That was going to be my segue into what I needed to get into something a little less dangerous, and that's paragliding. So, you just put out a couple of videos recently.

Tyler: True.

Joey: And you were paragliding around the area. I like the one where you guys are coming in on Sundial Bridge.

Tyler: I do too.

Joey: Was that a ultra? It was like a two-man ultralight, right?

Tyler: That's a ultralight. It's a two-seater. You sit right in the front, and you can fly over the city, or fly the river, or go out to the lake, and you can.

Joey: Oh, that'd be the best.

Tyler: You can cruise like 10 feet over the water. It's quite an experience.

Joey: Clearly you are not scared of heights or anything, because as you're saying this stuff, I'm kinda like, my heart starts like a bump, bump, bump.

Tyler: So, interestingly, if I stand like Grand Canyon edge of a building, oh yeah, vertigo. But I've even been paragliding, asking myself, "Why do I feel so comfortable?" I'm looking down and.

Joey: Nothing underneath you.

Tyler: I just feel comfortable. So yeah, I can't explain why I do.

Joey: How often do you get out?

Tyler: So, in the wintertime, not as much, because of the flying season, as in right now though, it's prime time, so usually two, three days a week.

Joey: Very nice.

Tyler: During the flying season. About hang gliding and paragliding, Hat Creek Rim, which is here, was actually rated number five in the nation.

Joey: Oh, very nice.

Tyler: Last night, my friend and I were the only pilots there.

Joey: How do you know what the conditions are? Is it just, hey, it's not raining, and winds aren't over a certain temperature, or what?

Tyler: We've got different weather stations all around different mountain tops. So we can access those. They call them the RAWS. You can look at the past to see a pattern. You can see their forecast of what's been going on, and we'll follow patterns. Lately, with this heat summit, you'll have a thunderstorm develop, and obviously, we can't fly around that, any lightning, things like that. The other thing here is if there are fires that start, there are different flight plans for CDF and whatnot.

Joey: Sure. And you guys are pretty active. You put out a lot of videos, you guys love to hike the area, and so you're clearly a very active family.

Tyler: Oh yeah. I grew up enjoying Shasta Lake and Whiskeytown, and going up to Mount Shasta and camping, and we fly at the lake as well. I have a boat where we can actually tow up to about 3000 feet at Shasta Lake.

Joey: Really? So you're attached the whole time?

Tyler: It's a 7000 feet of the Kevlar line.

Joey: Oh, wow.

Tyler: I'm attached to a hydraulic wheel, and I'm going to launch my wing, and it's just going to start towing me up. And they are letting line out. And that happens for about 15 minutes, and at that point, I pull a release, it opens a drogue chute, and the boat then reels it in like a kite and leaves me at 3000 feet. Many people are familiar with parasailing; typically, that's about 300 feet. And so this is 3000 feet. What we love about being over the water is we can do acrobatics. So that's where we can do spiral dives and collapses and practice throwing our reserves, which are all things that make you a much safer pilot, but doing that over the water with a life jacket so that if.

Joey: You were to fall 3000 feet.

Tyler: Correct.

Joey: Everything would be just fine. You'd be completely okay.

Tyler: Sure.

Joey: I think water feels a lot like concrete at a certain.

Tyler: It would at a high speed, but.

Joey: Yeah, and you are probably going to pick up some speed at 3000 feet.

Tyler: That's not happening.

Joey: No?

Tyler: No.

Joey: No. Okay, good. Hey, man.

Tyler: The chute always stays attached.

Joey: Always.

Tyler: And then we have a reserve chute. We go up, and we practice collapsing our wings and whatnot. And what we'll do, we'll take a shin guard, and we've made a special mount on it for the GoPro, and later on, you can see whatever mistakes you made.

Joey: When you say collapse the wing, what do you say? That doesn't sound good. What does that mean? Like, I'm thinking I see the wing, and suddenly it does one of these, or something like that.

Tyler: Correct. Yeah, what we do is we induce the failures, a collapse, so we may reach up and collapse 50% of our wing. A lot of things are going to start to happen when we do that.

Joey: Oh, I bet.

Tyler: Yeah. Well, what will happen immediately is that the paraglider will start pulling you around and want to take you in a spiral dive. And if a person reacts to it, they will actually start yanking on that side, throw them further into it, then suddenly they will lose their wind because they have a major 4G adrenaline rush, and that's reacting to the failure. We do not react to the collapse. We fly the wing we have. After we've gained control, then we fix the problem. And I use this in business a lot.

Joey: Oh, that's what I was thinking when you said it. This was like a.

Tyler: Paragliding has taught me so much about business. In real estate, we may have to say something simple like an appraisal not coming in. some people might react, call the appraiser, and wah, wah, and just start reacting emotions. "Oh my goodness," to the buyer, and, "Oh my goodness," to the other agent, and, "No, hold on. Okay, let's keep flying this transaction, and then let's fix it." Everything is like that in real estate. Real estate becomes.

Joey: I think everything is like that in life.

Tyler: It a management of the emotions. It just puts more emotion and fear and all this into it. It doesn't work.

Joey: You shouldn't inject yourself emotionally into it because then, your ability to maybe see the situation fully and act logically goes out the window.

Tyler: Right. And just like I was talking about preparing, is it time to launch? Are the conditions right? I look at that in real estate. Are you in the right condition to purchase your first or second home? Do we have reserves, or should we take some time, get more prepared, and decide when we launch that dream? And then I always go through the visualization of that, hey, there will be some unknowns. There might even be some turbulence out there. We didn't know about it, but we're skilled pilots. We get through it and want to land where we want to land at our goal.

Joey: All right, that's nice.

Tyler: So, it really has taught me a lot about business and life, like you're talking about.

Tyler: You and I both have. We have several things in common. Number one, we worked together 15 years ago. Remember that you and I both worked for Don Davis. Was that your first broker? Don D. Davis.

Tyler: That was.

Joey: I always liked seeing Don. I saw him a few years ago.

Tyler: Of course.

Joey: That guy is awesome. Also, you and I started our families about the same time. You, are just a little bit ahead of me. Your son is slightly older than my oldest, and you married a few years ahead of me. You got me. Because you just had yours.

Tyler: 20-year anniversary this year.

Joey: Congratulations, sir. Good job.

Tyler: Yes. My biggest success.

Joey: And then you and I have something else in common. We both homeschool our children.

Tyler: Yeah.

Joey: Friday we had a. No, it was a couple of Fridays ago. We had a business mixer. And you weren't there, but your wife was there.

Tyler: They love the mixers.

Joey: There were about six or seven of us talking, and these are all local business people, and every person in the group was either homeschooled, was homeschooling, including, we had a couple whose kids are grown, and they have grandkids, and they homeschool their kids. And I said like, "That's kind of odd."

Tyler: What's going on?

Joey: Think about percentage-wise, homeschooling was not the norm, not even close. But it seems it is making a huge comeback, or I guess not a comeback. It's making a huge. It's a big deal now. It's happening a lot.

Tyler: Number one thing for us was that my wife enjoys it and is comfortable with it. I have to give her credit.

Joey: Good man.

Tyler: But it opens up a lot of doors. My daughter excels in dance and piano; if they excel in an area, I'd love to let's go for it.

Joey: I completely agree. We homeschool. My wife was a school teacher, and so it just made sense. We tried public schools for a year, and no dig on them, but they're just. I was talking to Jeff on here, and we talked a little bit about how there was a shift, and we were talking more about the collegiate shift versus trade schools and how you see this. It seems a glut of people with a college education and a lot of debt are saying, "Hey, I have no employment opportunities." And meanwhile, everyone is saying, "Hey, I can't get a contractor out." Why? Because they're booked. They're booked six weeks out, seven weeks out.

Joey: And we kind of did this weird shift. At the lower level, it feels like we did a similar shift with education where it was just like, we take the kids, and we inundate them with all these different topics and keep adding on it. And it bred a system where it's like, you're not really educating; you're just preparing for tests. And how will someone become good at something if their context is switching every 50 minutes? How does that work in life? How does that breed? Specialization breeds efficiency. That could be more efficient. So, that's what we got.

Tyler: And I always say, we always just say, it just works for us really well.

Joey: Yeah, but your lives are very much built around that. I've been to your office, and your children are heavily involved, not only in your personal life but they're heavily involved in your business, which I think they're getting a business degree in life. Regardless of what they decide to do, they get an intimate view of behind the scenes of this is how you really run a service-oriented business.

Tyler: My daughter came with me to a show, and it was a family that we had known, and somewhere she likes to go with me, and this was appropriate for her to go. So we're looking at the house, and my daughter comes up. she's 10 and says, "Daddy, I cannot find the water heater. I've looked everywhere. There's no water heater closet inside, and I haven't found it outside. And I don't see it outside." She knows this is one of the elements of a house, and she knows that we always need the double strap on the water heater.

Joey: Awesome.

Tyler: This and that. She's already wanting to sell real estate.

Joey: That's real world education.

Tyler: She's always, we're out, and she's our number one promoter. She'll say, "Do you know my daddy sells homes? Do you know anyone that needs to buy or sell a home?" She'll say.

Joey: Oh, that's fantastic.

Tyler: She's so good.

Joey: Oh, that's a commercial. Are you kidding me?

Tyler: Yeah. She goes, "Daddy, I'm going to get referrals."

Joey: Very nice. What, you got to be 18 to get your license?

Tyler: Right.

Joey: I don't know because the laws have kind of changed.

Tyler: Yeah. 18.

Joey: Well, in eight more years, she'll be ready for the test. I want to talk about your logo because you told me about it, and it's so cool. I like it. So you have a piece of fruit. Tell me a little bit about the fruit.

Tyler: Piece of fruit.

Joey: And why did you guys choose that? What does that mean?

Tyler: Yeah, it's a pomegranate. And so, and there is a story to it.

Joey: Please.

Tyler: You want me to just tell the whole story?

Joey: From the very beginning.

Tyler: The entire thing.

Joey: Leave no detail out. Do you understand?

Tyler: I'll do it my best.

Joey: Okay. I know you will.

Tyler: So how it goes is, I had worked for companies for years, of course, and the big corporations, nothing wrong with them, and real estate was tough for me in the fact that you've got one of the biggest decisions for people maybe in their life. For a lot of people, it's the biggest financial piece is their home, a lot of people. It's a huge decision, and turning that into sales goals made me uncomfortable. I struggled with it. And so one day, I came home, and my wife was teaching an after-school program, and it was through the Good News Club, they called it. And it's a faith-based organization that teaches about Jesus. And she told them the story about Moses and how he was supposed to. She felt like he was supposed to conquer the Canaanites and was scared and spent 40 years in the desert. Finally, he sends spies into the land of Canaan.

Tyler: And one of the things they came back with to tell him about this place of prosperity and abundance was pomegranates. And it was this rare fruit with a tough outer shell with this amazing, unique, amazing fruit inside that represented abundance. And it opened up two thoughts for us. One that no matter what somebody is doing in real estate, if it's as simple as they want to change school districts, they've probably been thinking about it for a while, and they have a lot of fears involved, and they've been in their desert for a while, most likely. And so we came up with a mission statement, which is to use the gifts God has given us to our full potential to help impact and improve the lives of others through real estate.

Joey: Very nice.

Tyler: So it took all the pressure away. The second part is the concept that all our needs have a visualization. All our needs come this way, kind of from God this way. And this way, with a customer, I don't have to worry about my needs for my family and whatnot. All I have to worry about is using God's gifts to my full potential to help impact and improve their life through real estate. So sometimes, a lot of times, a real estate appointment is about listing that home or finding them that home, but sometimes it's about talking about family. Sometimes, I'm at their house to come home and learn something from this amazing couple who taught me how to be a better dad or husband. I may be there to help them with their marriage.

Tyler: It's often about real estate, but I don't have to worry about it anymore. I don't have to worry about a sales goal anymore. I just worry about caring for them, and I know all my needs come this way. God's got our family. I really believe that. I could tell you many stories of what's happened, and that's what I believe, and that's my comfort zone. And that's how I've become able to really help people and become a good salesperson. And that's after developing this philosophy, we saw our business double and then go again. The growth since this time has been profound. And it's just set me. It's made me relaxed. It's made me relaxed. I don't have to worry about making sales. Just help people.

Joey: No, I completely. We had a couple of people on here, and I'm hearing that same theme of, like, you know what, I need to focus on doing a good job, providing a good service, being a value to the people I'm in front of. The byproduct of that is business success.

Tyler: Absolutely.

Joey: The byproduct of business success is financial success.

Tyler: Yeah.

Joey: And not focusing on these things and knowing that. I use the analogy all the time, and it's just because football and people want to win the Super Bowl and they want to win this game, but it's like, you know what you have to do? You have to win this play right now. I know you want it to touchdown. I know you want to win the game. I know you want to win the Super Bowl. Right now, you have to move this ball three yards. And if you move this ball three yards, you can. It all builds upon itself. We had Jeff Tugwell in here, and he was talking about how success is this combination of these small little good choices, these small little wins that they build up over time, accumulate, and the end product, and I hear the same thing when you said that, is it's talking about not focusing on me and my needs and getting people to do things they shouldn't do because it can—your bottom line.

Tyler: Yeah. I've got to come home to be the father I want and the husband I want to be.

Joey: And your kids are watching.

Tyler: And I can't sleep at night with.

Joey: And they're learning these lessons. And these are more valuable than who was the 13th President?

Tyler: And you bring up the biggest point. You can tell your kids all you want, but they must be more relaxed watching what you do. And then he gives the example, "Don't lie, son. Phone rings, "Tell them I'm not here." They are already too busy watching what you do. And that makes. That's a relief in parenting is that if you want who your kids want to be, just be the person you want them to be.

Joey: No, absolutely.

Tyler: Quit worrying about it. Just be that. A little bit of pressure there, but yeah.

Joey: A little bit of pressure is good, man.

Tyler: Yeah.

Joey: Especially if you're going to be a parent. Why is life supposed to be easy? I don't understand what person got better because their life was so easy. And when I think of the most successful people, and, again, that success is not just financial, but when I think of people that I go, "Hey, that's a successful person," they've overcome challenges, whatever those challenges are. I have several people I draw upon in my life, people I think about now and then when the time gets tough. And I remember working out at Gold's Gym back when it was Gold's Gym. And there was this guy that used to come in, and he was blind, and he rode the bus to Gold's Gym. He was in phenomenal shape, and he was older than me. And I remember one time they moved all the equipment around. They were cleaning.

Tyler: Oh, no.

Joey: So they moved everything around and he had to clearly.

Tyler: Oh, no.

Joey: And so he comes in and he's kinda moving around. So I went up to him, and I said, "Hey, they moved everything around. Do you want me to tell you where these are?"

Tyler: Want me to help you out? Yeah.

Joey: And, he said, "Here's what I want you to do. Take me to where they've taken them," because this gym was pretty big. He goes, "Take me over to where just the benches are." And so, he grabs my arm, I lead him over to the benches, and I say, "Hey, whenever you need me, I'll be. " He says, "No, no, no. If you help me, I'll never learn the layout." And I watched him struggle to figure it out.

Tyler: I'll be darned.

Joey: And then a week later, he had it all memorized.

Tyler: That's awesome, man.

Joey: And I try to remember that guy, like when I'm like, "Oh, this is tough. This is like, man."

Tyler: Wow.

Joey: And I'm reading a book right now. I brought it up to Jeff: is The Obstacle Is The Path? It's a good book by Ryan Holiday. It's just talking about, hey man, the challenges are what define you—the challenges—solving the problem that is the path. You know what I mean? Not everybody wants that path, but that's the path worth following.

Tyler: Yeah. I like it.

Joey: Yeah, I stole it.

Tyler: That's a good story.

Joey: I stole it from somebody else.

Tyler: That's a great story.

Joey: So, I think about that guy now and then. And there are several. We've all had those people in our life. You know what I mean? Whether we knew them personally or whether we heard their story, their motivations. But I'm hoping that I can instill that in my kids. You're instilling it. When I've spoken to your children, they're wonderful kids.

Tyler: Oh, thanks.

Joey: They have a great conversation with adults. You are constantly putting them in these positions to interact with adults as adults. They take to it like it's just natural.

Tyler: It's the environment they've grown in, grown up in. It's just.

Joey: So they're going to crush it. I know your son. He wants to. I hope I'm not giving anything away here, but he's.

Tyler: No, that's okay.

Joey: I know he really likes high-end cars.

Tyler: Yep, and he is 13 and has already purchased his first car.

Joey: Oh, he did?

Tyler: Yeah.

Joey: I didn't know that part.

Tyler: Yeah.

Joey: Oh, wow.

Tyler: Well, he's very diligent. He'll save up money and then decide he will spend half of it on some Legos or something.

Joey: Very good.

Tyler: We'll go to the store. He'll spend some time picking out the Legos, then put them back and go, "Yeah, I'm not actually going to buy this time." So he saved up $3000 and.

Joey: Very nice.

Tyler: He bought a 300ZX Turbo, the T-Top, 1986.

Joey: Oh, nice. Yes.

Tyler: A vintage car.

Joey: Yes.

Tyler: I was just so proud of him. And then I figured he would want to drive it a lot. I said, "Hey, let's. " He can't drive yet, so I offer to take him for a ride. And he goes, "No, I want to keep the mileage down. I want to. Because it affects the value. I want to drive it just enough to keep it mechanically okay."

Joey: Very nice.

Tyler: So, yeah, he's definitely got a future in cars. He's a car fanatic.

Joey: And there's some cars rolled through town. What did he do? Was it a Lamborghini or a Bugatti?

Tyler: The Gold Rush Rally came through town.

Joey: What was it that he got to.

Tyler: He is the one that spotted it. He goes, "Daddy, there's a McLaren." I'm like.

Joey: McLaren, that's right.

Tyler: What's a McLaren?

Joey: Yeah.

Tyler: And yeah, they say, in Redding, the Gold Rush Rally came through. They say half a billion dollars worth of vehicles pulled into In-N-Out Burger. It was incredible. Lamborghinis were a dime a dozen, and it was quite something.

Joey: And so he got to. But you guys went up to. He got to talk to the guy, right? And the guy like.

Tyler: All kinds of guys. Yep.

Joey: Did the guy let him get in the car?

Tyler: Yes.

Joey: Take a picture?

Tyler: Yep.

Joey: Very nice.

Tyler: Yeah.

Joey: Oh, man. Oh, the brass ring is out there. Yeah, he's got the car.

Tyler: The Gold Rush Rally was really cool because they've got all these amazing cars, million dollar cars, but they're parking next to a Nissan Sentra, whatever, right in the parking lot, and just going in and getting a burger and driving the cars just they're cars, you know?

Joey: Yeah.

Tyler: And they drive them across country. And so that's a rich man's sport for sure.

Joey: Oh yeah. Oh yeah. That's a precursor to racing sailboats. So that's awesome, man. He's got the. They're going to do great. And I'm trying to do the same thing with my kids, show him because we're really just like you. When you homeschool your kids, your interaction level is much higher. It's just I'm not trying to. This isn't. I'm not being braggadocious.

Tyler: Well, It's just time.

Joey: Yeah, it's just you.

Tyler: It's just time.

Joey: Yeah, you're not waiting for them to come from school. You know what it's like? It's like getting rid of a commute. It's like people that. My friends that commute in the Bay Area and spend 45 minutes to an hour and 15 each way to work, that's time you won't spend at home. That's time you're not going to spend with your spouse.

Tyler: That's correct.

Joey: Okay. So now they don't have that commute. I work and live like a mile and a half away. I was talking to a. I have a business coach, right? So somebody that's helping me, and he lives in Phoenix and we were talking about time management. And he's like, "So how long between home and work?" And like 5 minutes. He's like, "What? No, you're not allotting." I'm like, "No, I'm 5 minutes away." And he's like, "Wow, that must be nice. That's not normal." And you're like, "Oh yeah, that's right. That isn't normal." And so you spend all this time, more time with your kids, you have more interactions with your kids. My kids are slightly younger than yours, but I'm trying to help them figure out, foster, and not push.

Tyler: Sure.

Joey: I had a friend tell me leadership was leading versus management was pushing. And so I got to remember, I got to keep that on the brain.

Tyler: Yeah, I just heard leading is asking questions, managing is giving answers.

Joey: I got to work on that because you know me. I'm a know-it-all. So I'm constantly. Life is one big jeopardy episode for me. You're lucky I don't form everything in a question.

Tyler: You're a leader.

Joey: Yeah. No, I'm trying to be. I'm trying to be a man every day. Growing. Hey man, I really appreciate you coming in.

Tyler: Absolutely.

Joey: I know you're a busy man, buying and selling and helping people reach their dreams, and.

Tyler: Got a rotary dinner to go to actually.

Joey: You got a rotary. I know. Very good. Well, thank you, sir.

Tyler: Alright, Joey.

Joey: Tell your family I said hi.

Tyler: I will.

Joey: Thanks, man. And that's a wrap.